 |
Article MarketingGreat Article Tips and Resources to Increase Targeted Traffic
At Home Business World does a lot of research for great ideas and Ezinearticles.com is one of our favorite sources of information. The following article by Christopher Knight is one of our favorites, and is packed with great information and tips about effective article marketing. Article Marketing & Copywriting Secret:
|
Most authors are wasting their time producing dozens to hundreds of high quality articles that never reach a fraction of their traffic potential. It's a darn shame.
When I review the behind-the-scenes traffic statistics on over 20,000 articles that have produced over 1 million monthly page views in my article marketing lab...ONE thing is clear: All articles are not created equal even when everything about them is identical except for the TITLE.
The reason is probably not what you think.
If you've been schooled on traditional copywriting, you know that in the offline world, the headline determines as much as 95% of the success of the book or article. This statistic takes into consideration what makes the book title successful: Whether a human buys it or not.
Article Marketing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them.
MYTH: Most people will read your articles because they came to a website and started browsing just like they do if they were to have gone to a local book store to find a book of personal interest.
FACT: Wrong! Most people will search the Internet using one of the major search engines and they will be putting in between 1 to 5 keywords that are related to the topic of the article or information they are looking to locate. The search engines will then deliver results that best match the human's interest.
YOUR GOAL: To have your articles show up in the search engine results for the keywords and topics that are most related to the content of your article.
HOW?
You must embrace this TITLE creation & traffic-building truth:
The first 3-5 words of your TITLE determine the success of your article in terms of how much traffic your article will generate back to your website. Success can only be had when you create keyword rich titles for your articles that match the most commonly searched keywords for your topic.
How to determine which keywords are rich and the right ones to use for your article?
You'll need a keyword research tool. Some are free and some are fee-based. Overture.com has a popular keyword research tool that shows you the most common search results from the Yahoo search engines directory. If you want to see what's on "Google's Mind" you can try one of their current beta tools called "Google Suggest": http://www.google.com/webhp?hl=en&complete=1
Whether you use a web-based keyword research tool or invest in one of the more advanced application level software keyword research tools, it's critical that you learn know how to do keyword research.
A "Good" vs. "Bad" TITLE Example:
Here is an example of the difference between a non-keyword rich TITLE vs. a very keyword rich TITLE that is proven to perform better in terms of traffic creation:
Bad TITLE Example:
"Top 9 Ways You Can Acquire Fractional Jet Ownership"
Excellent Keyword Rich Title Example:
Fractional Jet Ownership - 9 Strategies to Help You Acquire Your Private Jet
Why is it more effective?
Because it does not waste the first 3 words of the title with meaningless garbage words like "top" or the number "9" or "ways"...and gets right to the important words that might be found when someone is using a search engine to research a topic related to your article.
You'll also notice in my example that I included the word "Private" Jet. Why? Because my keyword research said that people who search for fractional jet also search for the word "private jet" and therefore I wanted to boost the chances that my title would be found by a larger number of potential visitors to the article.
Two recommendations on what NOT to do:
1) Don't include garbage characters in your TITLE such as quotes, tildes, asterisks or anything else that a search engines has to work hard to discard in order to understand the TITLE of your article.
2) Do not engage in any search engine spam technique by having keyword rich TITLES that have nothing to do with the topic of your article. You'll only be hurting yourself as the search engines already aggressively filter out bad behavior like this.
YOUR INTELLIGENT KEYWORD RICH TITLE COPYWRITING CONCLUSION:
If you want to maximize your results from any article marketing strategy, you must master keyword research so that you can create keyword rich and intelligent article TITLES. Your pay off will be massive amounts of traffic to your articles and website thanks to the search engines who love smart keyword rich TITLES!
About The Author
Christopher M. Knight invites you to submit your best quality original articles for massive exposure to the high-traffic
http://EzineArticles.com/
expert author community. When you submit your articles to
EzineArticles.com,
your articles will be picked up by ezine publishers who will reprint your articles with your content and links intact giving you traffic surges to help you increase your sales. To submit your article, setup a membership account today:
EzineArticles.com
(c) Copyright - Christopher M. Knight. All Rights Reserved Worldwide.
Article Source:
EzineArticles.com - Christopher Knight
At Home Business World Recommends:
ArticleStars SuperNova Secrets
We are always trying to find new ways to get traffic to our site. I have finally came across a resource that has generated a lot of traffic for us. Paul Schmitt’s “ArticleStars SuperNova Secrets” a step by step guide with new article marketing techniques that I have never used. He reveals techniques to charge your article with energy to get it ranked high in the search engines. Not only does he show you how to get them onto page one for competitive keyword searches he shows you how to keep your article there for long periods of time.
ArticleStars SuperNova Secrets a step by step guide with new article marketing techniques that I have never used. He reveals techniques to charge your article with energy to get it ranked high in the search engines. Not only does he show you how to get them onto page one for competitive keyword searches he shows you how to keep your article there for long periods of time.
If you have already started, your article marketing venture or are an expert and have been article marketing for years, I recommend the “AticleStars SuperNova Secrets” it covers everything from the basics to advanced methods and never before revealed secrets. The author Paul Schmitt has made thousands using the techniques that he now reveals in these step by step blue prints.
My friend Paul Schmitt has offered a very special discount for the visitors of At Home Business World. If you would like to get better results from your article marketing efforts, Paul is offering “AticleStars SuperNova Secrets” to our visitors for only $49.95 which is $30 off the normal price!
It is a great investment in your article marketing success - Get your copy now!
AticleStars SuperNova Secrets - Special Discount!
Article Marketer
Article Marketing is one of the best "White Hat" methods for building backlinks and creditability for your website. Backlinks are critical to the search engines in determining your sites ranking. At Home Business World uses Article Marketer.com and we are very impressed with their services.
Not very good at writing? Not enough time to write? No problem! Article Marketer also offers and article writing service, and will write original articles for you, and distribute the finished articles.
Get this… Their current distribution for articles is 67,968 people and 4,364 sites if you’re a paid subscriber! Want to take a test drive? Sign up for the free account, submit your article and they will distribute to 12,988 people and 30 sites!
If your serious about using article marketing as part of your home business, this is your best choice.
Visit Article Marketer today!
Ezines
E-zines are a great way to learn new ideas and find new tools and resources. Have a look at the different ezines below and if they look like they can help your home business, give them a try!
We do a lot of looking around for new article marketing ideas. One of our favorite places to search is a website called the CBMall. If you would like to have a look around, just use the search box below.
Didn't find what you were looking for? Use Google Search:
