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Building Your List
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2. Look Professional
Make sure you brand your business and yourself by conveying a professional image. Give your web site and your email particular attention and ensure that your newsletter matches. Using Letterhead For Email software gives you credibility and is an asset when your letterhead is hyperlinked to your ezine opt-in web page. A powerful form of passive advertising.
3. List Your Ezine
Where do people go when they want to subscribe to quality ezines? Ezine directories of course. But not only should you submit your ezine to newsletter directories, but you should consider purchasing a monthly subscription for a featured ezine link in one of the more reputable directories. Shop around. I pay just $10/month at Cumuli.
4. Take Advantage of Free Advertising
If you offer free ads to your subscribers, here are two programs you should join. You will receive new subscriptions automatically from those that wish to bulk subscribe to ezines that accept free advertising. Don't wast this opportunity! Marketing Lifestyle and the Free Ezine Site.
5. Joint Venture
Get out there and mingle with other publishers. They're a great bunch of people. :-) Join some free JV forums where you can find partners to run contests and co-registration JV's with. JV Money Makers, The Warriors Forum, Marketing Study Hall, Internet Marketing Bulletin Board, Ezine JV, JV-Exchange.
6. Write
If you publish an ezine, you'll need to know how to write anyway, so what better way than to write articles and reviews of programs/services and topics of interest. That resource box at the bottom is very important and should be linked to your sales page and your opt-in page. This is a good place to include the signup bonus.
7. Testimonials
Give yourself free publicity and build your credibility by sending your testimonial to webmasters of products/services that you've used and liked. Keep it genuine and make sure you include a powerful signature line.
8. Help Others
When you help others who need it, you will find that you can often be rewarded by having the person link to your web site. If you've done someone a favour, and they ask how they can repay you... a simple link would suffice. ;-)
9. Offer Discounts
If you have a product or service to offer or even advertising that you can discount, approach member sites and offer a special discount page for the members. Site owners love to give their members discounts and you can gain new business and subscribers from this tactic.
10. Be Different
Make sure you advertise regularly and test your ad copy. Use copy that works in gaining subscribers to your list. Change the ad copy regularly and keep it fresh. Go out of your way to stand out from the crowd and be distinctive. A company motto is a good way to do that. Also, consider your classified ads as a complete eye-catching heading and word it that way.
These are just ten ways that you can attract new subscribers to your list. They can also be used to attract new members to your web site or new customers for your product/service. You are only limited by your imagination. Good luck!
About the Author:
Eva Browne-Paterson has been marketing online for over 13 years and lives in Australia. She publishes EvieB's New-Z, where you can advertise each week to over 65,000 marketers. If you want to market your business for free or little cost, subscribe today and immediately access over 250 marketing downloads.
http://www.evieb.com/new-z.html
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